Resume

Prahlad Delaney
Web Development and E-commerce Strategist
Professional Skills
Adobe Creative Suite
  • Photoshop
  • Illustrator
  • Dreamweaver
  • InDesign
  • Premier
  • Acrobat
Microsoft Office
  • Word
  • Excel
  • PowerPoint
Social Media, SEO and AdWords
  • Experienced in current social media platforms and their correct business usage.
  • Strong knowledge of SEO including the correct usage of meta-content, rich content and schema usage, and Google Analytics.
  • Google Adwords, Adsense. Bing Ads and Facebook Ads.
Programming Languages
  • Strong working knowledge and application of HTML and CSS.
  • Basic working knowledge of ASP, XML and PHP.
CMS Platforms
  • Wordpress
  • Opencart
  • Magenta
Other Skills
  • Domain registration
  • Hosting setup and management
  • Email account management
  • Photography (editing, studio, product photography)


A highly experienced web development and e-commerce strategist with an extensive background in design, marketing and business analytics. Professional with a strong work ethic, excellent time management skills and ability to adapt rapidly to ever changing priorities. Passionate about using new technology to improve processes and increase revenue.

PROFESSIONAL EXPERIENCE
Owner
P Delaney Consulting Inc.June 2000 – Present

Web Development and Business Consultant leveraging 21+ years of industry experience and providing professional design, marketing and web development services to companies of all sizes.

Services:

  • Web design and development
  • Graphic design and branding
  • E-commerce solutions and operations management
  • SEO, analytics, competitor research and marketing
  • Social media integration and automation
  • Email marketing campaigns
  • Website security, malware removal and cleanup
E-Commerce and Web Development Specialist
Metabolic Research Center - Jacksonville, FLJuly 2013 – September 2020
  • Managed all operations for e-commerce site including design, web development, customer service, marketing, hosting and hardware upgrades, vendor contracts, reporting and communications, testing and daily maintenance as well as multiple online channels including corporate, direct sales and new business ventures
  • Provided extensive monthly reporting, analytics analysis and recommendations based on internal and external data sources including use of historical charts and spreadsheets
  • Created internal digital asset management system and branding guidelines websites
  • Complete production of video for corporate training and events, national television commercials, client testimonials and social media advertising, including color correction and keying and audio enhancement.
  • Package design for new products and design of related printed promotional pieces
  • Graphic design for 100+ weight loss centers including postcards, posters, flyers, in-store signage, trade show displays, corporate t-shirts and newspaper advertisements
  • Responsible for the design, printing and distribution of semi-annual product catalog

Highlights:

  • Re-designed e-commerce site with extensive sales features and back-end reporting tools. Increased annual sales from $400K to over $2.5M with 12,000 active customers and 1,200 orders per month
  • Built and managed customer mailing list and designed frequent revenue-increasing email campaigns
  • Integrated e-commerce site with Walmart and Amazon Marketplaces, and the Google Shopping Network
  • Planned and executed monthly promotions to reward top customers, incentivize inactive customers and welcome new customers
  • Enhanced site security to include instant notification of file changes; increased credit card fraud protection, proactively locating and closing code vulnerabilities on web server
  • Worked closely with upper management to cut expense costs and increase revenue while retaining focus on customers
  • Successfully built and managed an integrated direct sales channel with 100+ independent consultants including monthly reporting for sales, commissions and performance
Web Design Specialist – Consultant
On Ideas Advertising Agency - Jacksonville, FLJune 2013
  • Planned and designed new advertising campaigns for national clients
  • Designed user interface for new Facebook application as well as modifications to existing ones
  • Designed multi-variation comps for client’s static and multimedia banners
  • Modified landing pages for advertising campaigns.
  • Collaborated with team of designers, copywriters under the direction of Art Director to ensure quality results
Creative Director
DXM Marketing Group - Jacksonville, FLDec 2012 – April 2013
  • Worked closely with VP of Digital Marketing to add a new level of professional creative design and web savvy to the organization as well as the development of marketing tactics focused on driving new business. Assisted with new design projects, managed corporate online properties and increased online visibility
  • Managed all aspects of corporate website including new content creation, established company listings on professional directories, SEO management, analytics and regular adjustments to increase site traffic
  • Designed sales sheets, corporate brochures and product guides, which targeted new business
  • Created and managed marketing portals allowing clients to order variable marketing materials from personalized websites
  • Designed vehicle wrap graphics for company and client’s fleet vehicles
  • Created direct mail advertisements for company and clients using variable data personalization
  • Designed booth, printed materials and supervised corporate booth at advertising industry trade show
  • Assisted in the design and maintenance of Interactive touch-screen display project at a local middle school
Education
Associate of Science Degree in Graphic Design Technology
Santa Fe College - Gainesville, FLMay 2000
  • Graduated, with honors, from the leading graphic design school in Florida
  • Courses included all Adobe Creative Suite software for print and web use, Black & White and Color Photography, Marketing, Web Design and Public Speaking