A highly experienced design specialist who is passionate about e-commerce with an extensive background in web and graphic design, marketing and business analytics. Offers a strong work ethic, excellent time management skills and ability to adapt rapidly to ever changing priorities. Constantly in pursuit of process improvement and new technology.
PROFESSIONAL EXPERIENCE
P Delaney Consulting Inc. June 2000 – Present | Jacksonville, FL Web Development and Business Consultant
Leveraging 21+ years of industry experience and providing professional design, marketing and web development services to companies of all sizes in a variety of industries in the US, Canada and Turkey.
Services Provided:
Web design and web development.
Graphic design and branding.
E-Commerce solutions and operations management
SEO, analytics, market and competitor research and online marketing.
Social media integration and automation.
Email marketing campaigns.
Metabolic Research Center July 2013 – September 2020 | Jacksonville, FL E-Commerce and Web Development Specialist
Managed all operations for e-commerce site as well as multiple online channels including corporate, direct sales and new business ventures. Additional responsibilities include video production, print design, digital asset management, email marketing and related technical support for employees at all locations nationwide.
Oversaw all operations of web store including design, web development, customer service, marketing, hosting and hardware upgrades, vendor contracts, reporting and communications, testing and daily maintenance.
Designed all graphics for web store including banners, slider and related product imagery.
Provided extensive monthly reporting, analytics analysis and recommendations based on internal and external data sources including use of historical charts and spreadsheets.
Created internal digital asset management system and branding guidelines websites.
Complete production of video for corporate training and events, national television commercials, client testimonials and social media advertising, including color correction and keying and audio enhancement.
Package design for new products and design of related printed promotional pieces.
Graphic design for 100+ weight loss centers including postcards, posters, flyers, in-store signage, trade show displays, corporate t-shirts and newspaper advertisements.
Provided recommendations to upper management on variety of topics ranging from competitor products and sales practices to hardware, software and staffing requirements.
Responsible for the design, printing and distribution of annual product catalog.
Highlights:
Re-designed e-commerce site with extensive sales features and back-end reporting tools. Took site from $400K /yr. in sales to over $2.5M /yr. Web Store currently has 12,000 active customers and 1,200 orders per month.
Built and managed customer mailing list and designed frequent revenue-increasing email campaigns.
Successfully hired and managed team of low-cost freelance web developers and whom assisted with technical updates and bug fixes.
Integrated Web Store with Wal-Mart Marketplace, Amazon and Google Shopping.
Planned and executed quarterly promotions to reward top customers, incentivize inactive customers and welcome new customers.
Enhanced site security to include instant notification of file changes; increased credit card fraud protection, proactively locating and closing code vulnerabilities on web server security.
Worked closely with upper management to cut expense costs and increase revenue while retaining focus on customers.
Successfully built and managed an integrated direct sales channel with 100+ independent consultants including monthly reporting for sales, commissions and performance.
On Ideas Advertising Agency June 2013 | Jacksonville, FL Web Design Specialist – Consultant
Planned and designed new advertising campaigns for national clients.
Designed user interface for new Facebook application as well as modifications to existing ones.
Designed multi-variation comps for client’s static and multimedia banners.
Modified landing pages for advertising campaigns.
Collaborated with team of designers, copywriters under the direction of Art Director to ensure quality results.
DXM Marketing Group Dec 2012 – April 2013 | Jacksonville, FL Creative Director
Worked closely with VP of Digital Marketing to add a new level of professional creative design and web savvy to the organization as well as the development of marketing tactics focused on driving new business. Assisted with new design projects, managed corporate online properties and increased online visibility.
Managed all aspects of corporate website including new content creation, established company listings on professional directories, SEO management, analytics and regular adjustments to increase site traffic.
Designed sales sheets, corporate brochures and product guides, which targeted new business.
Created and managed marketing portals allowing clients to order variable marketing materials from personalized websites.
Designed vehicle wrap graphics for company and client’s fleet vehicles.
Created direct mail advertisements for company and clients using variable data personalization.
Designed booth, printed materials and supervised corporate booth at advertising industry trade show.
Assisted in the design and maintenance of Interactive touch-screen display project.
Windsor Plywood, Head Office Feb 2012 – Oct 2012 | Langley, Canada (Leading Premium Local Building Supply Chain with over 55+ stores in Canada and U.S) Senior Graphic Designer
Completed design of multi-page flyers, newspaper ads and in-store advertising materials for 66 franchised stores nationwide.
Planned and created online marketing plan, email marketing campaigns and online interaction development.
Assisted stores integrating with Social Media channels and increasing online visibility.
Invito Couture Nov 2009 – Feb 2012 | Vancouver, Canada Marketing Director and Designer
Worked closely with high-end women’s boutique from inception to ensure branding consistency; increased sales online and in-store as well as assisted with day-to-day retail business operations.
Created all company branding, design and advertising including price sourcing, media purchase and printing.
Designed and maintained company website, blog, SEO, email marketing and social media channels.
Designed all printed promotional materials including flyers, posters, window graphics and store signage.
Set up robust E-Commerce site and product database using OpenCart framework.
Planned and facilitated in-house events and fashion shows and management of customer/vendor databases.
Auto Trader Canada May 2007 – Sep 2010 | Burnaby, BC Web Designer
Worked as a leader within web design department and supported online graphical needs.
Created and maintained websites and design of multimedia ads/banners for local and national customers.
Assisted development team with technical troubleshooting.
Developed new company-wide marketing initiatives and website improvement strategies.
Received top performance bonuses each quarter.
The Buy & Sell Newspaper April 2001 – Oct 2004 | New Westminster, Canada Web Designer
Designed websites for local and national customers as well as corporate projects.
Layout and designed newspaper display ads in Production Department.
Developed multimedia ad methods which generated significant new revenue for the sales team.
Delivered customer service and technical support for national customers and sales representatives.
Received top performance bonuses each quarter.
EDUCATION
Santa Fe College
Associate of Science Degree in Graphic Design Technology Sep 1998 – May 2000 | Gainesville, FL
Obtained a degree in Graphic Design, with honors, from the leading design school in Florida.
Courses included all Adobe Creative Suite software for print and web use, Black & White and Color Photography, Marketing, Web Design and Public Speaking.
ADDITIONAL SKILLS
Adobe Creative Suite
Expert in all versions of Adobe Creative Suite including: Photoshop, Illustrator, Dreamweaver, InDesign and Premier.
Social Media, SEO and AdWords
Experienced in all current Social Media platforms and their correct business usage including:
Strong knowledge of SEO including the correct usage of meta-content, rich content and schema usage and Google Analytics
Extensive knowledge in PPC for Google Adwords, Bing Ads and Facebook Ads along with solid understanding of campaign analytics
Programming Languages
Strong working knowledge and application of HTML and CSS with basic working knowledge of ASP, XML and PHP.
Microsoft Office
Experienced in Microsoft Office software including Word, Excel, Outlook and PowerPoint
