- Photoshop
- Illustrator
- Dreamweaver
- InDesign
- Premier
- Acrobat
- Word
- Excel
- PowerPoint
- Experienced in current social media platforms and their correct business usage.
- Strong knowledge of SEO including the correct usage of meta-content, rich content and schema usage, and Google Analytics.
- Google Search Console, Adwords, Adsense, and Data Studio
Strong working knowledge and application of HTML and CSS. Basic working knowledge of ASP, XML & PHP.
- Wordpress
- Opencart
- Magento
Hosting and email setup, domain registration security and management.
A highly experienced web development and e-commerce strategist with an extensive background in design, marketing and business analytics. Professional with a strong work ethic, excellent time management skills and ability to adapt rapidly to ever changing priorities. Passionate about using new technology to improve processes and increase revenue.
Web Development and Business Consultant leveraging 21+ years of industry experience and providing professional design, marketing and web development services to companies of all sizes.
Services provided:
- Web design and development
- Graphic design and branding
- E-commerce solutions and operations management
- SEO, analytics, competitor research and marketing
- Social media integration and automation
- Email marketing campaigns
- Website security, malware removal and cleanup
Managed all operations of health & wellness e-commerce site as well as multiple online channels including corporate, direct sales and new business ventures. Additional responsibilities included video production, print design, digital asset management, email marketing and related technical support for employees at 100+ locations nationwide.
Major accomplishments:
- Increased online sales from $400K per year to $2.5M per year with 12,000 active customers and 1,500 orders per month.
- Built and managed customer mailing list and designed frequent revenue-increasing email campaigns.
- Successfully built and managed an integrated direct sales channel with 100+ independent consultants including monthly reporting for sales, commissions and performance.
- Responsible for the design, printing and distribution of semi-annual product catalog.
Temporary contract with leading advertising agency to assist with graphic and web design projects for large corporate clients.
Major accomplishments:
- Planned and designed new advertising campaigns for national clients
- Designed user interface for new Facebook application as well as modifications to existing ones
- Designed multi-variation comps for client’s static and multimedia banners
- Modified landing pages for advertising campaigns.
- Collaborated with team of designers, copywriters under the direction of Art Director to ensure quality results
Worked closely with VP of Digital Marketing to add a new level of professional creative design and web savvy to the organization as well as the development of marketing tactics focused on driving new business. Assisted with new design projects, managed corporate online properties and increased online visibility.
Major accomplishments:
- Managed all aspects of corporate website including new content creation, established company listings on professional directories, SEO management, analytics and regular adjustments to increase site traffic
- Created and managed marketing portals allowing clients to order variable marketing materials from personalized websites
- Designed vehicle wrap graphics for company and client’s fleet vehicles
- Designed booth, printed materials and supervised corporate booth at advertising industry trade show
Graduated, with honors, from the leading design school in Florida. Courses included all Adobe Creative Suite software for print and web use, Photography, marketing, and public speaking.
